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Advertising: Made Simple

Jefkins, Frank

Verlag: Made Simple, 1985
ISBN 10: 0434985546 / ISBN 13: 9780434985548
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Titel: Advertising: Made Simple

Verlag: Made Simple

Erscheinungsdatum: 1985

Einband: Soft cover

Zustand: Used


This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Buchnummer des Verkäufers ABE_book_usedgood_0434985546

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Inhaltsangabe: The new edition has been substantially rewritten to take account of the considerable changes in the advertising industry over the last decade. In particular, the chapters dealing with legislation and media issues are now fully up-tp-date, and there is a new section of creative advertising, incorporating layout and typography, copywriting, making TV and radio commercials, and the major printing processes.

Über den Autor: Frank Jefkins was the author of the highly successful text, Public Relations Techniques, on which this book is based. He was highly regarded in the field of public relations, illustrated by his receipt of the Sir Stephen Tallents Medal from the Institute of Public Relations for 'exceptional achievement in, and contribution to, public relations practice'.

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