Beispielbild für diese ISBN

Don't Africa Me: "Their" geo-branding war, "Our" trade, tourism wounds, and Winning like China

C. Paschal Eze

Verlag: Expertz in Print, 2008
ISBN 10: 0980076803 / ISBN 13: 9780980076806
Gebraucht / Anzahl: 1
Verkäufer Nearfine Books (Brooklyn, NY, USA)
Bei weiteren Verkäufern erhältlich
Alle  Exemplare dieses Buches anzeigen
In den Warenkorb legen
Preis: EUR 31,40
Währung umrechnen
Versand: EUR 3,67
Innerhalb USA
Versandziele, Kosten & Dauer

Für später vormerken

Über dieses Buch

Bibliografische Details

Titel: Don't Africa Me: "Their" geo-branding war, "...

Verlag: Expertz in Print

Erscheinungsdatum: 2008

Zustand: very good


Gently used. Expect delivery in 20 days. Buchnummer des Verkäufers 9780980076806-3

Über diesen Titel:

Bewertung (bereitgestellt von GoodReads):
0 durchschnittlich
(0 Bewertungen)

Inhaltsangabe: You too can say no to the popular (and profitable) art of hurting Africa from afar --- and blaming others

" a sword, it pierces through every stigma about the continent"
Bankole Thompson, senior editor, Michigan Chronicle Detroit USA, author A Matter of Black Transformation

" ignorant and uninformed we sometimes are about Africa"
Sesto Giovanni Castagnoli, Founder/President, World Spirit Forum, Zurich Switzerland who has lived and done business in Gambia and Senegal, West Africa

Notable magazines like New African and Ode gave it full page coverage. Radio and TV shows showcased it and readers emailed and phoned to agree or disagree with Don't Africa Me. Diplomats discussed what the author, C. Paschal Eze, calls the PIDIC syndrome which explains how Brand Africa largely connotes poverty, instability, disease, illiteracy and corruption. Event organizers invited him to speak on the subject of the book just as individuals considering doing business in African countries reached him in Iowa for advice. 

But what is Don't Africa Me all about? It's a book that takes on those waging geo-branding war against Africa.

The author lists the following among those waging geo-branding war against Africa:

1. Those African immigrants who talk down Africa and threaten to send their "misbehaving" kids back to Africa thus grooming a generation indifferent to the continent;

2. Pop stars and Hollywood celebrities using Africa to reposition and push their brands; 

3. The news media using images of Ugandan child soldiers and Kenyan scavengers to sing pity and pittance choruses that have continued to bruise and batter African countries; and

4. Global nonprofits that prey on poverty, denigrating the poor and deifying donors while committing most of the donations they get to high overhead and administrative costs. 

And while African governments obsess with elitist photo-op diplomacy that has mostly benefited lobbyists and PR firms, the author points to what he calls Chinese lifestyle diplomacy that has helped to make the once dreaded "communist" China the darling of the average consumer, very visible in boardrooms, ballrooms and bedrooms through its ubiquitous consumer products, dollar stores, karate clubs, Confucius institutes, buffet restaurants. "Aided by the savvy Chinese Diaspora, they created both the need and the outlet for Chinese goods and services in a world where others see and appreciate you through the lens of your products and services they consume," posits Eze.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieter- & Zahlungsinformationen


Dieser Anbieter akzeptiert die folgenden Zahlungsarten:

  • American Express
  • Carte Bleue
  • EuroCard/MasterCard
  • Visa

[Im Angebot des Anbieters suchen]

[Alle Bücher des Anbieters anzeigen]

[Dem Anbieter eine Frage stellen]

Anbieter: Nearfine Books
Adresse: Brooklyn, NY, USA

AbeBooks Verkäufer seit: 13. Juni 2014
Bewertung: 4 Sterne


We guarantee the condition of every book as it is described on the Abebooks web sites. If
you are dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the
order has not arrived, you are eligible for a refund within 30 days of the estimated delivery
date. If you have changed your mind about a book that you have ordered, please use the Ask
bookseller a question link to contact us and we will respond within 2 business days.


Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Anbieterinformationen: Nearfine Books is a bookseller specialised in hard-to-find and out-of-print titles. We are based in London and New York.