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Benchmark California Road & Recreation Atlas

Benchmark Maps

Verlag: Map Link, 2000
ISBN 10: 0929591437 / ISBN 13: 9780929591438
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Titel: Benchmark California Road & Recreation Atlas

Verlag: Map Link

Erscheinungsdatum: 2000

Einband: Soft cover

Zustand: New


Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Direct Marketing: 60 sales days earmarked for direct product placementTargeted retailers: Map stores, independent bookstores, travel stores outdoor stores, mass merchandisers.Target Market: Demographic: Adults 25-54 primary, Adults 18-34 secondarySlight female skew: . 60/40Psychographics: College education, 4 or more years$75,000+ household income, homeownersPromotion and press coverage: Public Relations firm of retained to produced press kits and mailing to over 600 national press contacts. Review copies to be sent to all 600 contacts.Publishers to tour bookstores throughout state in 4th Qtr, 1997.Advertising: $20,000 earmarked for display ads in Sunset Magazine and Automobile Club of Southern California Westways Magazine, 1st and 2nd qtr, 1998.Projected first years unit sales: 75,000. Buchnummer des Verkäufers ABE_book_new_0929591437

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Inhaltsangabe: From the mountains to the ocean, from the freeways to the trails; California is rich in geographical diversity and natural beauty. The recently updated and improved second edition of the California Road & Recreation Atlas captures the full scope of the magnificent state.

Vom Verlag: The new edition is distinguished by the addition of all-new maps and other refinements.

The heart of the atlas is Benchmarks exclusive Landscape Maps (tm) - a unique illustrative cartographic style that, through the use of color and shaded relief, accurately depicts the physical landscape. These maps clearly show recreation information and road classes, from freeways to jeep trails, for the entire state at a scale of five miles to an inch. The atlas now has 14 pages of all-new Metro Maps of Los Angeles, Bay Area, San Diego and Sacramento, produced in the Landscape style. The new enlarged maps show even more recreation detail than before. Other new features of the twenty-eight page Recreation Guide include climate graphs, eight-classes of public lands ownership, shaded-relief and point-to-point mileages. Campgrounds and RV Parks are now grouped by region in an easy-to-use central index. Make the Benchmark California Road & Recreation a part of your next adventure in the Golden State.

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