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Birds of Prey: Boeing Versus Airbus - A Battle for the Skies

Lynn, Matthew

Verlag: Mandarin, 1996
ISBN 10: 0749314028 / ISBN 13: 9780749314026
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Titel: Birds of Prey: Boeing Versus Airbus - A ...

Verlag: Mandarin

Erscheinungsdatum: 1996

Zustand: very good


Gently used. Expect delivery in 20 days. Buchnummer des Verkäufers 9780749314026-3

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Inhaltsangabe: Boeing is the biggest exporter in the USA - its one undisputed industrial champion after years in which the world's richest economy has been imperilled by foreign competition. The company took tremendous risks to conquer the American and then the world market, yet it now faces a new threat from Airbus, the European consortium-built aircraft that defied the pessimists to capture a third of the world's market in the 1980s. This book tells the story of the battle between the two giants, and its implications for the balance of global economic power.

Rezension: Even though the aviation industry has only about 100 important customers in the whole world, presidents and prime ministers have become its leading sales representatives. That's because so many purchases soar into the multi-billion-dollar range. The international rivalry between Boeing (a U.S. company based in Seattle, Washington) and Airbus (a European consortium centered in France) has become a foreign policy priority for their respective governments. Boeing completely dominated the skies for many years, but massive government subsidies have made Airbus a serious challenger. In Birds of Prey, Matthew Lynn tells the story behind some of the biggest business deals in the world today.

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