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The Campaign Manager: Running and Winning Local Elections (Campaign Manager: Running & Winning Local Elections)

Shaw, Catherine

Verlag: Westview Press, 2009
ISBN 10: 0813344514 / ISBN 13: 9780813344515
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Titel: The Campaign Manager: Running and Winning ...

Verlag: Westview Press

Erscheinungsdatum: 2009

Einband: Soft cover

Zustand: New


Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: The complete guide to executing successful local political campaigns, packed with expert insights and updates on current trends. Buchnummer des Verkäufers ABE_book_new_0813344514

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Inhaltsangabe: Featuring invaluable insight from an expert author, The Campaign Manager offers the most comprehensive guide for organizing, funding, publicizing, and winning local political campaigns. Author Catherine Shaw draws on experience from her three terms as mayor of Ashland, Oregon, and dozens of campaigns to provide practical, proven advice, and her field-tested methods carry candidates through the entire process. The fourth edition offers expanded coverage of key concepts—including targeting voters, evaluating media effectiveness, setting fundraising budgets, using and developing Internet resources, and organizing get-out-the-vote efforts—and a new appendix with a step-by-step guide to precinct analysis. Other useful resources include the latest census data reflecting voting and voter shifts over the past six years; and current information on initiative, referendum, and recall requirements. Brimming with clear, concise wisdom, The Campaign Manager is the best way to kick-start a local campaign.

Über den Autor: Catherine Shaw served twelve years (three terms) as Mayor of Ashland, Oregon, and is currently the Chief of Staff for Oregon State Representative Dr. Alan Bates. She has nearly two decades of campaign management experience and has taught campaign courses at Yale University, the University of California, and Southern Oregon University.

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