Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Part I. Introduction; Part II. Preference Reversals; Part III. Psychological Theories of Preference Reversals; Part IV. Evidence for Preference Construction; Part V. Theories of Preference Construction; Part VI. Affect and Reason; Part VII. Miswanting; Part VIII. Contingent Valuation; Part IX. Preference Management. Buchnummer des Verkäufers
Inhaltsangabe: One of the main themes that has emerged from behavioral decision research during the past three decades is the view that people's preferences are often constructed in the process of elicitation. This idea is derived from studies demonstrating that normatively equivalent methods of elicitation (e.g., choice and pricing) give rise to systematically different responses. These preference reversals violate the principle of procedure invariance that is fundamental to all theories of rational choice. If different elicitation procedures produce different orderings of options, how can preferences be defined and in what sense do they exist? This book shows not only the historical roots of preference construction but also the blossoming of the concept within psychology, law, marketing, philosophy, environmental policy, and economics. Decision making is now understood to be a highly contingent form of information processing, sensitive to task complexity, time pressure, response mode, framing, reference points, and other contextual factors.
Inhaltsangabe: When asked to make a decision, people often don't really know what they want; they must construct their preferences 'on the spot'. This book describes the concept of preference construction, tracing the blossoming of this idea within psychology, economics, marketing, law, and environmental policy.
Buchbeschreibung Cambridge University Press 2006-09-18, 2006. Hardcover. Buchzustand: New. 1. 0521834287 New Condition. Ships Immediately. Buchnummer des Verkäufers Z0521834287ZN
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Buchbeschreibung Cambridge University Press, 2006. Hardcover. Buchzustand: New. Buchnummer des Verkäufers INGM9780521834285