Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: A guide to setting up, maintaining, and expanding virtual stores on the Web. Chapters cover legal, technical, design, marketing, and host of other concerns. Shipping, credit card fraud, on-line auctions, and inventory management are some of the topics covered. Buchnummer des Verkäufers
Inhaltsangabe: How many Web site propietors can say they've been making money since 1993? Joe Cataudella, founder of Tronix Multimedia, can. No matter what you want to sell in your online store, Joe Cataudella has some valuable advice for you. He started Tronix (www.tronixweb.com), a 100 percent onine retail store for video games, computer games, and the hardware that runs them. Although when he began, Joe knew little about the Web or computers, through hard work and excellent customer service, today Tronic is lean, mean, and still turns a tidy profit. You now hold in your hands what he's learned. Each chapter in this second edition has been thoroughly revised and updatged to include information on the latest in Web commerce. In this book you'll find: *All-new chapters on online auctions; using Yahoo Store, Amazon zShops, and other automated store-building services; creating home-brewed stores; and advanced store-building and e-commerce software. *All the basics plus inside business information on setting up a Web store. *Hundreds of critical do's and dont's for retailing on the Web. *How to advertise, market, and promote your store. *How to process payments, avoid credit card fraud, and ship efficiently. *The fine art of inventory management. *The best software packages to use. *Legal issues to watch out for.
Rezension: Creating Stores on the Web fills an important gap in the current crop of e- commerce books, focusing on the general challenges facing would-be online sellers and providing resource pointers for the reader to clear each hurdle. This isn't a technical book but rather a pragmatic walk through all the issues you'll face when hanging your shingle out on the Web.
This book is great for anyone who is curious about how commerce on the Web works. It provides a rather comprehensive overview of each key topic, including business models, marketing, shipping, design, and payment processing. Most readers will be introduced to issues they hadn't even considered previously. The book is chock-full of pointers to real-world sites that either illustrate approaches or provide key services like marketing or payment processing.
Aside from the process of building your own Web store, the authors introduce you to the growing list of commercial sites that enable you to build a virtual presence with little or no upfront investment. Online auctions are also covered.
There are some screen shots, but the majority of the book comprises well-organized text, bulleted lists of options, and tips. Even readers unfamiliar with the Web will follow the discussion easily and get a good grasp on the state of the art of Web selling. --Stephen W. Plain
Topics covered: Online market overview, business models, Web success stories, store design, product stocking, promotion, international sales, payment processing, electronic software distribution (ESD), shipping, online auctions, and all-in-one store builders.
Buchbeschreibung Paperback. Buchzustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Buchnummer des Verkäufers GOR005869401
Buchbeschreibung Paperback. Buchzustand: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Buchnummer des Verkäufers GOR005509043
Buchbeschreibung Peachpit Press. Paperback. Buchzustand: Good. This book has a light amount of wear to the pages, cover and binding. Buchnummer des Verkäufers G0201700050I3N00
Buchbeschreibung Peachpit Press. Paperback. Buchzustand: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Buchnummer des Verkäufers 2621955722
Buchbeschreibung Peachpit Press, 2000. Soft Cover. Buchzustand: Good Plus. 2nd Edition. Second Edition. Some scraping to back cover, otherwise Very Good condition. Buchnummer des Verkäufers 0611097
Buchbeschreibung Peachpit Press 1999-12-30, 1999. PAPERBACK. Buchzustand: Fine. 0201700050 Almost new book. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. Buchnummer des Verkäufers Z0201700050Z1
Buchbeschreibung Peachpit Press, 1999. Paperback. Buchzustand: Used: Very Good. Buchnummer des Verkäufers SONG0201700050
Buchbeschreibung Peachpit Pr, Berkeley, California, U.S.A., 1999. Soft cover. Buchzustand: Very Good. Buchnummer des Verkäufers 30437
Buchbeschreibung Peachpit Press, 1999. Paperback. Buchzustand: Near Fine. Second Edition; First Printing. The book is in excellent condition, clean and unmarked, slight bend at lower front right corner, otherwise perfect. ; 2nd Edition; 1.34 x 9 x 7.02 Inches; 620 pages; Who better to give advice on creating and running an online store than a successful online store owner? Let an experienced expert save you time and grief by explaining exactly what you need to survive and profit on the Web. From technical, legal, and software issues to marketing, shipping, distribution, ad banners, customer service, and common-sense philosophy, this book covers everything you need to know to succeed in Web retail. Buchnummer des Verkäufers 7480
Buchbeschreibung Buchzustand: Good. Creating Stores on the Web (2nd Edition). Buchnummer des Verkäufers Amz4763366