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Titel: Destination Marketing Insights: How to boost...
Verlag: Mill City Press, Inc.
Einband: Soft cover
Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Buchnummer des Verkäufers ABE_book_new_1938223381
Inhaltsangabe: Acknowledged as an important travel industry resource by the Destination Marketing Association International, Destination Marketing Insights is the new groundbreaking book by leading tourism marketing expert and consultant Marshall Murdaugh. It features proven processes and procedures for increasing destination business performance for both CEOs (of convention & visitor bureaus and state & local tourism offices) and the numerous industry stakeholders they serve. Thirty-two chapter sections cover best business practices, case studies, and the author?s special insights, for performance marketing, strategic planning, sales and service, management and operations, and flash point opportunities for destination success. ?Readers will be rewarded, engaged, challenged, enlightened and entertained by Murdaugh?s Insights,? said Michael Gehrisch, DMAI President and CEO.
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AbeBooks Verkäufer seit: 7. Mai 2014
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