Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Buchnummer des Verkäufers
Inhaltsangabe: This Retail Action Guide is a visual tour of the world of window and in-store display and merchandising.
Written by Ken and Frank White -- hardly new kids on the retail bookstore promotional block. This handy new guidebook explores many of the arresting and effective in-store sales support techniques and ideas used by the best stores to stand out from the crowd and create win-win situations in their local markets.
Illustrated with more than 300 visual color illustrations, the Guide begins with the basics of display and visual merchandising and moves on to the design of show windows. Next it expores designing for emotional appeal and integrating balance, focus, and harmony into displays.
There are chapters that deal with new twists on lighting and color, show-window backings, props, and accessories. Beginners and seasoned booksellers will find the chapters dealing with displaying, staging displays, signs and directories, interior display, and store fixtures particularly helpful to planning and repositioning their marketing, promotion, and sales plans.
Now it's easy to put the selling power of display and visual merchandising to work for you. Chapters dealing with specialty merchandising, cafes and coffeehouses, and improvisation open a world of new possibilities for any budget.
The final chapter describes where to get the help you may need--if and when you need it--and how to become an outrageous success story!
Über den Autor: Ken and Frank White are internationally known as designers, marketing and display consultants to more than 1,800 bookstores. They are authors of guides and reference books on various aspects of retailing, marketing, planning, design and display.
Buchbeschreibung Saint Francis Book Co, 1995. Buchzustand: Good. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Buchnummer des Verkäufers GRP70657930
Buchbeschreibung Saint Francis Book Co, 1995. Buchzustand: Good. N/A. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Buchnummer des Verkäufers GRP85904959
Buchbeschreibung St. Francis Press, 1995. Hardcover. Buchzustand: Used: Good. Buchnummer des Verkäufers SONG1884951058
Buchbeschreibung St. Francis Press, New Jersey . USA, 1996. Hardcover. Buchzustand: Very Good. Zustand des Schutzumschlags: Very Good. Clean and bright, looks little used with some light shelfwear. Well illustrated. This retail action guide is a visual tour of the world of window and in-store display and merchandising. Buchnummer des Verkäufers 7014298
Buchbeschreibung Buchzustand: Good. Book Condition: Good. Buchnummer des Verkäufers 97818849510534.0
Buchbeschreibung Saint Francis Book Co, 1995. Hardcover. Buchzustand: New. Buchnummer des Verkäufers DADAX1884951058
Buchbeschreibung St. Francis Press, Westwood, N.J, 1996. Hardcover. Buchzustand: Very Good+. Zustand des Schutzumschlags: Very Good. First. 8vo - over 7¾" - 9¾" tall. Ships from U.K Very slight rubbing to cover edges, book is fine, clean and bright. Buchnummer des Verkäufers 013986
Buchbeschreibung Saint Francis Book Co. Hardcover. Buchzustand: Used: Very Good. Fine, in near fine jacket. Get the product you want, in the condition you expect. No ex-library items. No markings, unless indicated. We shrink wrap most items and ship in new corrugated boxes. Buchnummer des Verkäufers PB-L3M6-GVV1
Buchbeschreibung Buchzustand: Brand New. Book Condition: Brand New. Buchnummer des Verkäufers 97818849510531.0
Buchbeschreibung Saint Francis Book Co, 1995. Hardcover. Buchzustand: Used: Good. We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! j. Buchnummer des Verkäufers 1884951058D