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Grow by Focusing on What Matters: Competitive Strategy in 3-circles (Strategic Management Collection)

Joel Urbany; James H. Davis

Verlag: Business Expert Press, 2010
ISBN 10: 1606490923 / ISBN 13: 9781606490921
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Titel: Grow by Focusing on What Matters: ...

Verlag: Business Expert Press

Erscheinungsdatum: 2010

Einband: Soft cover

Zustand: Used


This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: This book introduces the reader to a new model of strategic planning developed by faculty at the Notre Dame business school. Buchnummer des Verkäufers ABE_book_usedgood_1606490923

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Inhaltsangabe: Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle Model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way: define, build, and defend the unique value you create for customers; correct, eliminate, or reveal value that is failing customers or of which they're not aware; potentially neutralize the unique value created for customers by competitors; explore and exploit new growth opportunities through deep understanding of customers' unmet needs.

Über den Autor: Authors Joe Urbany and Jim Davis are Professors at Notre Dame

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