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International Marketing and Sales in the Chemical Industry

Jakobi, Rolf, Jakobi, Ralf

Verlag: Wiley-VCH, 2001
ISBN 10: 3527297839 / ISBN 13: 9783527297832
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Titel: International Marketing and Sales in the ...

Verlag: Wiley-VCH

Erscheinungsdatum: 2001

Zustand: very good


Gently used. Expect delivery in 2-3 weeks. Buchnummer des Verkäufers 9783527297832-3

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Inhaltsangabe: If manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail but also discusses such modern marketing tools as the Internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with.

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