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Titel: Making Advertisements and Making Them Pay (...
Verlag: Forgotten Books
Einband: Soft cover
This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Buchnummer des Verkäufers ABE_book_usedgood_1330053303
Inhaltsangabe: Excerpt from Making Advertisements and Making Them Pay
Advertising came into the world because men were too impatient to wait for Mrs. Jones to tell Mrs. Smith that Brown's pickles were good to eat. Brown discovered that he could tell two million Mrs. Smiths and Mrs. Joneses about his pickles and that he could sell a lot more pickles that way than by waiting for the news to leak out by itself.
"But," said Brown's partner, "I believe in word-of-mouth advertising."
"So do I," agreed Brown. "But it takes too long."
"What I mean is this," his partner went on. "If Mrs. Jones tells Mrs. Brown, she'll believe it. If we tell her, she'll think we are trying to put something over."
"That depends on how we tell her," said Brown.
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