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Making Advertisements and Making Them Pay (Classic Reprint)

Roy S. Durstine

Verlag: Forgotten Books, 2015
ISBN 10: 1330053303 / ISBN 13: 9781330053300
Gebraucht / Soft cover / Anzahl: 1
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Titel: Making Advertisements and Making Them Pay (...

Verlag: Forgotten Books

Erscheinungsdatum: 2015

Einband: Soft cover

Zustand: Used


This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Buchnummer des Verkäufers ABE_book_usedgood_1330053303

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Inhaltsangabe: Excerpt from Making Advertisements and Making Them Pay

Advertising came into the world because men were too impatient to wait for Mrs. Jones to tell Mrs. Smith that Brown's pickles were good to eat. Brown discovered that he could tell two million Mrs. Smiths and Mrs. Joneses about his pickles and that he could sell a lot more pickles that way than by waiting for the news to leak out by itself.

"But," said Brown's partner, "I believe in word-of-mouth advertising."

"So do I," agreed Brown. "But it takes too long."

"What I mean is this," his partner went on. "If Mrs. Jones tells Mrs. Brown, she'll believe it. If we tell her, she'll think we are trying to put something over."

"That depends on how we tell her," said Brown.

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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

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