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Titel: Making War, Making Women: Femininity and ...
Verlag: University of Georgia Press
Einband: Soft cover
Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "Using beauty as a lens through which to understand wartime culture really works in McEuen's capable hands. We see women as consumers, as war workers, as active agents as well as objects of others' desires (consumer desires, sexual desires, war-waging desires). McEuen writes well and clearly, integrating scholarly work with a light touch . . . A significant contribution to scholarship on women's history, beauty culture, the history of beauty, and wartime culture."-Jennifer Scanlon, author ofBad Girls Go Everywhere: The Life of Helen Gurley Brown. Buchnummer des Verkäufers ABE_book_new_0820329053
Inhaltsangabe: Drawing on war propaganda, popular advertising, voluminous government records, and hundreds of letters and other accounts written by women in the 1940s, Melissa A. McEuen examines how extensively women?s bodies and minds became ?battlegrounds? in the U.S. fight for victory in World War II. Women were led to believe that the nation?s success depended on their efforts?not just on factory floors, but at their dressing tables, bathroom sinks, and laundry rooms. They were to fill their arsenals with lipstick, nail polish, creams, and cleansers in their battles to meet the standards of ideal womanhood touted in magazines, newspapers, billboards, posters, pamphlets and in the rapidly expanding pinup genre. Scrutinized and sexualized in new ways, women understood that their faces, clothes, and comportment would indicate how seriously they took their responsibilities as citizens. McEuen also shows that the wartime rhetoric of freedom, democracy, and postwar opportunity coexisted uneasily with the realities of a racially stratified society. The context of war created and reinforced whiteness, and McEuen explores how African Americans grappled with whiteness as representing the true American identity. Using perspectives of cultural studies and feminist theory, Making War, Making Women offers a broad look at how women on the American home front grappled with a political culture that used their bodies in service of the war effort.
Inhaltsangabe: Using perspectives of cultural studies and feminist theory and drawing on war propaganda, popular advertising, government records, and hundreds of accounts written by women in the 1940s, McEuen examines how extensively women?s bodies and minds became ?battlegrounds? in the U.S. fight for victory in World War II.
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