Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: "This book is a very timely, far-reaching examination of one of the most popular icons of our time. The various essays cover a wide range of topics, and this should be a useful study for anyone--scholars, students, and citizens--interested in the complicated ways in which Michael Jordan has become and continues to be a household name throughout the world." -- Sarah Banet-Weiser, author of The Most Beautiful Girl in the World: Beauty Pageants and National Identity "There are some books in the field that examine race and sport in interesting ways, but none which looks at a phenomenon so important as Michael Jordan and in so many exciting ways." -- Othello Harris, coeditor of Encyclopedia of Ethnicity and Sports in the United States. Buchnummer des Verkäufers
Inhaltsangabe: Uses Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture.
Klappentext: Michael Jordan, Inc. seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests. Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy, corporate culture, identity politics, and the global marketplace-foundational pillars of contemporary cultural existence. They provide an introduction to late capitalism's pervasive and invasive cult of celebrity, examine the innovative corporate connections (particularly Jordan's association with Nike) largely responsible for Jordan's aggressively commodified being, excavate the cultural politics imbued within the racialized and sexualized nature of Jordan's identity, and demonstrate the global reach and influence that has accompanied the concerted commodification of Jordan by transnational corporations. This anthology represents both an intellectual expression of, and a political commitment to, the fact that Michael Jordan matters.
Buchbeschreibung SUNY Press. Buchzustand: BRAND NEW. BRAND NEW Softcover A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Buchnummer des Verkäufers 2296381
Buchbeschreibung State University of New York Press, 2001. Buchzustand: Good. N/A. Shows some signs of wear, and may have some markings on the inside. Buchnummer des Verkäufers GRP72981194
Buchbeschreibung State University of New York Press, 2001. Buchzustand: Very Good. N/A. Great condition for a used book! Minimal wear. Buchnummer des Verkäufers GRP90723573
Buchbeschreibung State Univ of New York Pr, 2001. Paperback. Buchzustand: Brand New. 301 pages. 9.00x6.00x0.75 inches. In Stock. Buchnummer des Verkäufers zk0791450260
Buchbeschreibung State Univ of New York Pr, 2001. Paperback. Buchzustand: New. Buchnummer des Verkäufers DADAX0791450260
Buchbeschreibung State University of New York Press, 2001. Paperback. Buchzustand: Used: Good. Buchnummer des Verkäufers SONG0791450260
Buchbeschreibung Buchzustand: Good. Book Condition: Good. Buchnummer des Verkäufers 97807914502604.0
Buchbeschreibung Buchzustand: Very Good. Book Condition: Very Good. Buchnummer des Verkäufers 97807914502603.0
Buchbeschreibung State Univ of New York Pr, 2001. Paperback. Buchzustand: New. book. Buchnummer des Verkäufers 0791450260
Buchbeschreibung State University of New York P, 2001. Paperback. Buchzustand: Very Good. Buchnummer des Verkäufers P020791450260