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OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion

Conley, Lucas

Verlag: PublicAffairs, 2009
ISBN 10: 1586487043 / ISBN 13: 9781586487041
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Titel: OBD: Obsessive Branding Disorder: The ...

Verlag: PublicAffairs

Erscheinungsdatum: 2009

Einband: Soft cover

Zustand: New


Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: A witty, trenchant investigation of branding--a phenomenon that is shaping culture and business in unexpected, disturbing ways. Buchnummer des Verkäufers ABE_book_new_1586487043

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Inhaltsangabe: The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or identity-making, has begun to replace the research and development of yore.

From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and “noses?), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.

Über den Autor: Lucas Conley, who began his career at The Atlantic Monthly, is a contributing writer for Fast Company. His work has appeared in The Boston Globe and ESPN: The Magazine, among other publications. Obsessive Branding Disorder is his first book. He lives in Santa Fe, New Mexico.

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