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Persuading Scientists: Marketing to the World's Most Skeptical Audience

Hamid Ghanadan

Verlag: RockBench Publishing Corp., 2012
ISBN 10: 1605440124 / ISBN 13: 9781605440125
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Titel: Persuading Scientists: Marketing to the ...

Verlag: RockBench Publishing Corp.

Erscheinungsdatum: 2012

Einband: Hardcover

Zustand: Used


This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Buchnummer des Verkäufers ABE_book_usedgood_1605440124

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Inhaltsangabe: This book is written for business professionals in sales and marketing functions of scientific products and services who seek to increase their revenue potential by employing more effective marketing. Leveraging the consumer psychology of scientists to solve the most fundamental challenge in science marketing--overcoming skepticism--this book provides a step-by-step approach to marketing programs that engage and persuade scientists. This book describes the model through illustrative examples from within the life science industry and provides a step-by-step guide for managers of any experience level to make all of the necessary critical strategic decisions, build the necessary framework, and successfully manage deployment of highly effective marketing campaigns.

Über den Autor: A biochemist by training, Hamid Ghanadan is founder and president of The Linus Group, a marketing firm focused exclusively on maximizing revenue potential for scientific offerings. Combining his own scientific training, his collaboration with more than 50 companies in 16 years of running The Linus Group, and insights into the trends within the industry, Hamid has synthesized his findings for how to effectively influence the way scientists buy products. He lives in the San Francisco Bay Area.

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