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Poor Richard's Web Site Marketing Makeover: Improve Your Message and Turn Visitors into Buyers

Marcia Yudkin

Verlag: Top Floor Pub, 2001
ISBN 10: 1930082169 / ISBN 13: 9781930082168
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Titel: Poor Richard's Web Site Marketing Makeover: ...

Verlag: Top Floor Pub

Erscheinungsdatum: 2001

Zustand: very good


Gently used. Expect delivery in 20 days. Buchnummer des Verkäufers 9781930082168-3

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Inhaltsangabe: Whether a Web site's purpose is producing inquiries or sales, the words have to tantalize the visitor with something not available elsewhere, explain the offering thoroughly, and persuade the visitor to take action. For individuals, organizations, and companies on a do-it-yourself budget as well as Web designers and Web marketers, this book delves into the details that make or break a Web site. It shows how to transform a site that just sits at its URL into a site that generates more interest and more orders. Topics covered include gathering leads, marketing copy, content as bait, and graphics and layout. Also included are complete sample makeovers and commentary on 10 different kinds of sites including multi-product sales, a professional firm, subscription publication, brick-and-mortar shop, and Internet services.

Über den Autor: Marcia Yudkin is the author of 10 books on writing and Internet marketing, including Internet Marketing for Less than $500/Year, Six Steps to Free Publicity, Persuading on Paper, and Freelance Writing for Magazines and Newspapers. She lives in Boston, Massachusetts.

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