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Inhaltsangabe: If you sell in the B2B market, the telephone is the most powerful weapon in your marketing arsenal. The problem is that very few people know how to use it effectively. Salespeople don't have time for cold calling, and they dislike rejection. But most telemarketers are more fit for interrupting your dinner than getting an appointment with a CXO. But "The Most Powerful Weapon in Your Marketing Arsenal" will teach you everything you need to know to generate highly qualified sales leads and appointments with decision makers who need your products and services, and who want to talk with you about how you can help - quickly, inexpensively and painlessly. With no gimmicks, and no "tricks of the trade, "The Most Powerful Weapon in Your Marketing Arsenal" will give you the effective, professional and easy-to-implement solution to getting in the door, and making sales happen.
Vom Autor: Do you need to improve your cold-calling? Do you need cold-calling scripts that really work?
The key to successful cold calling isn't tricking the prospect into giving you an appointment, or calling when his secretary is at lunch. And it doesn't have to be painful to do. All it takes is understanding: Understanding your value proposition, understanding your prospect's needs, and understanding how to get in the door.
Do you want to double or triple your sales? Do you want to cut your sell-cycle in half? Do you want to work less and earn more? Read "The Most Powerful Weapon in Your Marketing Arsenal."
Buchbeschreibung Lulu.com, 2005. Paperback. Buchzustand: Brand New. 308 pages. 8.50x6.00x0.75 inches. This item is printed on demand. Buchnummer des Verkäufers zk1411653041
Buchbeschreibung lulu.com, 2012. Paperback. Buchzustand: New. Buchnummer des Verkäufers DADAX1411653041