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Inhaltsangabe: When Southwest Airlines made its inaugural flight on June 18, 1971, experts predicted that the company wouldn’t last more than ninety days. Some thirty-two years later, Southwest is the beleaguered airline industry’s only profitable major company.
Money magazine has named Southwest Airlines’ common stock the premier investment of the last thirty years, with the runner-up, Wal-Mart, only a distant second.
Now Southwest’s founding president and CEO (1970–78), Lamar Muse, offers a definitive account of the airline’s scrappy beginning. The principles and practices that assured the company’s success were, largely, Muse’s own. Those same winning strategies continue to sustain the company through the market’s ups and downs.
During his school days in Palestine, Texas, Muse was known by the nickname "Ug," short for "ugly." He never earned a college degree. But with a brilliant and broad understanding of complex market forces, he bypassed "business as usual" to launch Southwest Airlines.
Lamar Muse established Southwest using clear, practical, timeless solutions. Likewise, in Southwest Passage, he delivers plain facts and informed opinions that replace convoluted outsider accounts of the company’s history. For anyone wondering how the air industry can renew itself, how Southwest achieved its dominance, or how business really works, this unique story has the answers.
Buchbeschreibung Eakin Press. Buchzustand: Acceptable. A book with obvious wear. May have some damage to the cover or binding but integrity is still intact. There might be writing in the margins, possibly underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. Buchnummer des Verkäufers 102-B-05-0393
Buchbeschreibung Eakin Press, 2003. Paperback. Buchzustand: Used: Good. Buchnummer des Verkäufers SONG1571687394
Buchbeschreibung Buchzustand: Good. Book Condition: Good. Buchnummer des Verkäufers 97815716873954.0
Buchbeschreibung Eakin Press, 2003. Paperback. Buchzustand: Good. Good condition, some are ex-library and can have markings. Buchnummer des Verkäufers GD-094-49-9094519
Buchbeschreibung Buchzustand: Good. Southwest Passage: The Inside Story of Southwest Airlines' Formative Years. Buchnummer des Verkäufers Amz4677071
Buchbeschreibung Eakin Press, 2003. Paperback. Buchzustand: New. 1st. Buchnummer des Verkäufers DADAX1571687394
Buchbeschreibung Eakin Press, 2003. Paperback. Buchzustand: New. book. Buchnummer des Verkäufers 1571687394
Buchbeschreibung Eakin Press, 2003. Paperback. Buchzustand: New. Buchnummer des Verkäufers P111571687394