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How to Succeed in the Incredible Ice Cream Business

Malcolm Stogo

Verlag: Malcolm Stogo Assoc, 2012
ISBN 10: 0971270309 / ISBN 13: 9780971270305
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Titel: How to Succeed in the Incredible Ice Cream ...

Verlag: Malcolm Stogo Assoc

Erscheinungsdatum: 2012

Einband: Hardcover

Zustand: Used


This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Buchnummer des Verkäufers ABE_book_usedgood_0971270309

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Inhaltsangabe: HOW TO SUCCEED IN THE INCREDIBLE ICE CREAM BUSINESS is a comprehensive professional retail ice cream book that will immensely help anyone wanting to enter the ice cream business as well as others who want to expand their knowledge of the business.

Written by well-known ice cream author Malcolm Stogo, this street-smart, totally revised book leads an individual down the road from the conceptual idea of wanting to enter the retail ice cream store business through implementation. It offers easy-to-read chapters on writing a business plan, look for the right location, financing, finding the right location, getting the store built and making soft serve products to coming up with concrete marketing ideas and offering good customer from day one.

Also in this book are chapters on the preparation of ice cream sundaes, milkshakes, sodas, floats and smoothies, as well as soft serve ice cream and yogurt products.

Vom Autor: This new book was written as a new up-to-date companion book to my book, ICE CREAM AND FROZEN DESSERTS, A COMMERCIAL GUIDE TO PRODUCTION AND MARKETING. It is a very hands-on book written specifically to help anyone having an idea or thinking of an conceptual idea of what their first steps should be in entering the ice cream business, specifically about writing a business plan and picking a retail location.

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