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This One Time, at Brand Camp

Fishburne, Tom

Verlag:, 2009
ISBN 10: 1435759672 / ISBN 13: 9781435759671
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Titel: This One Time, at Brand Camp


Erscheinungsdatum: 2009

Einband: Soft cover

Zustand: New


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Inhaltsangabe: The second collection (2008) from Tom Fishburne's Brand Camp series. Includes over 100 cheeky marketing cartoons from 2005 to 2008, complete with liner notes on each one, and a forward by Jackie Huba, co-author of "Creating Customer Evangelists." Brand Camp cartoons cover provocative business issues on marketing, innovation, sustainability, design, and management. First drawn on the backs of Harvard Business School cases as a popular student strip and later emailed to a handful of colleagues at General Mills, Brand Camp has grown by word-of-mouth to reach thousands of marketers each week and appears regularly in blogs, web sites, and publications such as Brandweek, Market Leader, and the Asian Wall Street Journal.

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