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Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
Rezension: Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," he writes. "Ignite consumer networks and then get out of the way and let them talk."
Godin believes that a solid idea is the best route to success in the new century, but one "that just sits there is worthless." Through the magic of "word of mouse," however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes "sneezers" (influential people who spread them), "hives" (populations most willing to receive them), and "smoothness" (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman
Buchbeschreibung Simon & Schuster Audio, 2001. Audio Cassette. Buchzustand: Good. Two audio cassettes in case. Case has some creases. Author examines how companies like Napster and Hotmail successfully launded Ideavirus marketing. Foreword by Malcolm Gladwell; Buchnummer des Verkäufers 22469
Buchbeschreibung Simon & Schuster Audio. Audio Cassette. Buchzustand: Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Buchnummer des Verkäufers G0743504224I3N00
Buchbeschreibung Simon & Schuster Audio, 2001. Audio Cassette. Buchzustand: New. book. Buchnummer des Verkäufers 0743504224
Buchbeschreibung Buchzustand: Good. Book Condition: Good. Buchnummer des Verkäufers 97807435042254.0
Buchbeschreibung Buchzustand: Brand New. Book Condition: Brand New. Buchnummer des Verkäufers 97807435042251.0