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World Class Communication: How great CEO's win with the public, shareholders, employees, and the media

Scudder, Virgil; Scudder, Ken

Verlag: Wiley, 2012
ISBN 10: 1118230051 / ISBN 13: 9781118230053
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Titel: World Class Communication: How great CEO's ...

Verlag: Wiley

Erscheinungsdatum: 2012

Einband: Hardcover

Zustand: New


Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. Buchnummer des Verkäufers ABE_book_new_1118230051

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Inhaltsangabe: Proven advice for communicating effectively before the media, customers, employees, and investor relations

Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat.

  • Reveals the keys to successful shareholder communication
  • Tips for winning in the media?every time out
  • Expert tips for developing powerful public speaking techniques
  • Discover how to rally employee support and performance through communication

There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience?from shareholder meetings to corporate communications to handling crises.


Praise for World Class Communication

"Virgil Scudder was my go-to trainer, coach, and presentation guru whenever I wanted to put my best foot forward as a CEO. The Scudder Method works for giving confidence, power, and persuasiveness to any communicator. The skill that he brings to his one-on-one training sessions is now available in his exceptional book that's as insightful as it is practical. It's a step-by-step guide that covers all the bases to achieve world class communications success."
—James M. Kilts,
former chairman and CEO, The Gillette Company

"Virgil's formula for success is laid out with clear language and dynamic storytelling. You can put a price tag on the book, but not on the advice. Virgil's communication strategy is a must-read for the prepared, effective executive."
—Larry J. Merlo,
President and Chief Executive Officer, CVS Caremark Corporation

"Virgil Scudder is a true communications professional. He understands that brevity, clarity, body language, and the ability to convey ideas through storytelling are all critical to great communicators. The best communications education is to have Virgil as an instructor . . . but this book is a close second!"
—Glenn A. Britt,
Chairman and CEO, Time Warner Cable Inc.

"Here's what makes Virgil Scudder's World Class Communication such an important book: First, it is a practical guide that can be put to immediate use. Second, it covers all the bases—the chapter headings alone provide a concise summary of the tools, situations, and skills a successful CEO must master. Scudder's book will be valued alike by the aspiring CEO, the recently elected politician, and the seasoned executive who wants to take stock of her methods."
—William M. Murray,
CAE, President and Chief Operating Officer, Public Relations Society of America

"Virgil and I have worked closely together advising CEOs who have had to face withering fire from all quarters. If you asked them today who they want in the trenches next to them, they'd holler for Virgil Scudder."
—Graham Canning,
Chairman, Cannings Advisory Services, Australia

"All of our clients use Virgil Scudder's proven and tested techniques to convey their messages expertly and confidently. Virgil's technique is universal. The key is being able to share one's agenda with clarity, consistency, and credibility, whether at an interview or sharing your message with your respective stakeholders."
—Art Thamboo,
Managing Director, Eric Pringle Associates Public Relations, Kuala Lumpur, Malaysia

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