Anything But Ordinary: A Crash Course in Lateral Thinking - Hardcover

Forster, Anja; Kreuz, Peter

Hardcover

ISBN 10: 0462099717 ISBN 13: 9780462099712

Verlag: Marshall Cavendish, 2009

Über diesen Titel

Reseña del editor:

In today s surplus society, the customer is faced with endless choice. But while everything may be better, brighter and more varied, it is also increasingly the same. In order to succeed in such a competitive world, both individuals and companies must come up with new takes on old business models, fight commoditization, and find unconventional avenues to growth. In this irreverent and award-winning book, Forster and Kreuz hold a mirror up to businesses and managers and force them to take a hard look at themselves and the way they do business. Using fascinating examples and cases, the authors show that things can be done differently. It s not just about making big leaps, but also taking alternative paths (which is something many companies struggle with). As the Financial Times said, this book is a match that ignites breakthrough thinking and creativity .

Biografía del autor:

Anja Förster and Peter Kreuz are management consultants who are based in Heidelberg, Germany. They lecture across Europe, the US and Middle East.

Über diese Auflage

• Verlag: Marshall Cavendish
• Erscheinungsdatum: 2009
• ISBN 10: 0462099717
• ISBN 13: 9780462099712
• Einband: Tapa dura
• Anzahl der Seiten: 220