The Myth of the Ethical Consumer Paperback with DVD 1 Paperback, 1 DVD-ROM - Softcover

Devinney; Auger; Eckhardt

Softcover

ISBN 10: 0521747554 ISBN 13: 9780521747554

Verlag: Cambridge University Press, 2010

Inhaltsangabe

Do consumers really care where products come from and how they are made? Using first-hand findings and extensive research, this book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored.

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Biografía del autor:

Timothy M. Devinney is Professor of Strategy at the University of Technology, Sydney. He is a fellow of the Academy of International Business, a recipient of an Alexander von Humboldt Research Award, a Rockefeller Foundation Bellagio Fellow, an International Fellow of the Advanced Institute of Management (UK), and Distinguished Member (Fellow) of the Australian and New Zealand Academy of Management. He has published six books and more than eighty articles in leading academic journals.

Product Description:

Book by Devinney Timothy M Auger Pat Eckhardt Giana M

Über diese Auflage

• Verlag: Cambridge University Press
• Erscheinungsdatum: 2010
• ISBN 10: 0521747554
• ISBN 13: 9780521747554
• Einband: Tapa blanda
• Anzahl der Seiten: 253