Driving from Japan: Japanese Cars in America - Hardcover

James, Wanda

Hardcover

ISBN 10: 078641734X ISBN 13: 9780786417346

Verlag: McFarland & Co Inc, 2005

Inhaltsangabe

Book by James Wanda

Über diesen Titel

Reseña del editor:

This study chronicles the success of the Japanese car in America. It examines Japanese inventors, the arrival of Japanese cars in in the 1950s and consumer reactions to Japanese manufacturers. An examination follows of the forced co-operation between American and Japanese manufacturers.

Reseña del editor:

This study chronicles the success of the Japanese car in America. Starting with Japan's first gasoline-powered car, the Takuri, it examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in the late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing. Toyota, Honda, Datsun (Nissan), Mazda, Subaru, Isuzu, and Mitsubishi are profiled individually from their origins through the present. An examination follows of the forced cooperation between American and Japanese manufacturers, the present state of the industry in America, and the possible future of this union, most importantly in the race for a more environmentally-sound vehicle.

Über diese Auflage

• Verlag: McFarland & Co Inc
• Erscheinungsdatum: 2005
• ISBN 10: 078641734X
• ISBN 13: 9780786417346
• Einband: Tapa dura
• Anzahl der Seiten: 312