Global Multilingual SEO: Including SEM, PPC, SMO and Usability

Spinner, Ron

ISBN 10: 1495284239 ISBN 13: 9781495284236

Verlag: CreateSpace Independent Publishing Platform, 2014

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Reseña del editor:

Global Internet Marketing made easier. Is global marketing part of your job? You will learn: · Tips for setting up multilingual, pay per click campaigns· Search Engine issues in different countries· Website architecture for different languages and regions· Usability tips for addressing different cultures· How to test new markets without committing major resources

Biografía del autor:

I started designing web sites in 1995. Since I am the owner and CEO of a marketing communications firm I was interested in SEO early on, even though our clients did not ask for this. We did it for fun. In 1998 one of my favorite clients came by to the office. To quote from memory, he said -- "by the way, we are getting a lot of leads through our website". That is when I realized there was value in SEO and decided to change the company focus. This same client also told us that there is a great, new search engine that we should try with a funny name: Google. I started with Google's Adwords as soon as it came out. I was one of the first to pass their professional test and they sent me some a hat a pen and a notebook for my troubles. I also added conversion optimization to our services. Many years ago, I wrote my masters thesis in Architecture school at the Technion, about how people actually used brick and mortar buildings as opposed to what the architect intended. It is ironic that I am now doing the same thing for virtual sites. Life is funny. My B.Sc. is from the University of Michigan--but that was before the Internet. My current interests include Global Internet marketing. Language is a real barrier and I an interested in how to solve this problem efficiently. I sometimes blog about it at: aims.co.il/blog. If you have read this far, you may be interested in more personal details: I play squash, bike and do the exercise room. I would love to hear feedback regarding the book. You can email me at ron@aims.co.il

Über diese Auflage

• Verlag: CreateSpace Independent Publishing Platform
• Erscheinungsdatum: 2014
• ISBN 10: 1495284239
• ISBN 13: 9781495284236
• Einband: Rústica
• Auflage: 1
• Anzahl der Seiten: 78