Technology and Business Strategy: Getting the Most Out of Technological Assets - Hardcover
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A major measure of success in the world of business management is the ability to achieve maximum yield from the available assets of the enterprise. Often the most important asset to a company is its technology and intellectual property. And yet, the capacity to create and develop technology is outpacing most firms' abilities to manage the resulting product and processes. Watkins' purpose is to help managers improve their ways and means of translating technological assets into effective business strategies. The information in the book is designed to be useful for any size firm from entrepreneurial start-ups to multinational corporations. Part one is primarily an overview on the care and feeding of this unique class of assets. It addresses the characteristics of the technologies, methods for valuation and development, approaches to acquisitions, outsourcing technological management, and finally, dealing with organizational cultural issues. Part two addresses the issues involved with converting assets into effective business strategies. It offers in depth treatment of manufacturing, licensing, joint ventures and strategic alliances, negotiation, and the pitfalls of each option.
Biografía del autor:
WILLIAM M. WATKINS has spent a number of years as Manager of Licensing for Union Carbide where he was heavily involved in the management and marketing of a broad array of technological assets. He has been active in the Service Corps of Retired Executives, providing consulting to small businesses. He has served on the business faculty at West Virginia State College and is the author of Business Aspects of Technology Transfer (1990).
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- VerlagBloomsbury 3PL
- Erscheinungsdatum1998
- ISBN 10 1567202233
- ISBN 13 9781567202236
- EinbandTapa dura
- Anzahl der Seiten184
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Technology and Business Strategy (Hardcover)
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Bloomsbury Publishing Plc, Westport
(1998)
ISBN 10: 1567202233
ISBN 13: 9781567202236
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Buchbeschreibung Hardcover. Zustand: new. Hardcover. A major measure of success in the world of business management is the ability to achieve maximum yield from the available assets of the enterprise. Often the most important asset to a company is its technology and intellectual property. And yet, the capacity to create and develop technology is outpacing most firms' abilities to manage the resulting product and processes. Watkins' purpose is to help managers improve their ways and means of translating technological assets into effective business strategies. The information in the book is designed to be useful for any size firm from entrepreneurial start-ups to multinational corporations.Part one is primarily an overview on the care and feeding of this unique class of assets. It addresses the characteristics of the technologies, methods for valuation and development, approaches to acquisitions, outsourcing technological management, and finally, dealing with organizational cultural issues. Part two addresses the issues involved with converting assets into effective business strategies. It offers in depth treatment of manufacturing, licensing, joint ventures and strategic alliances, negotiation, and the pitfalls of each option. The knowledge and managerial skills Watkins outlines would be useful to any size firm from entrepreneurial start-ups to multinational corporations. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781567202236
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Buchbeschreibung HRD. Zustand: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Bestandsnummer des Verkäufers L1-9781567202236
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Buchbeschreibung Gebunden. Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. A major measure of success in the world of business management is the ability to achieve maximum yield from the available assets of the enterprise. Watkins purpose is to help managers improve their ways and means of translating technological assets into ef. Bestandsnummer des Verkäufers 448117480
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Technology and Business Strategy : Getting the Most Out of Technological Assets
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Buchbeschreibung Buch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A major measure of success in the world of business management is the ability to achieve maximum yield from the available assets of the enterprise. Often the most important asset to a company is its technology and intellectual property. And yet, the capacity to create and develop technology is outpacing most firms' abilities to manage the resulting product and processes. Watkins' purpose is to help managers improve their ways and means of translating technological assets into effective business strategies. The information in the book is designed to be useful for any size firm from entrepreneurial start-ups to multinational corporations.Part one is primarily an overview on the care and feeding of this unique class of assets. It addresses the characteristics of the technologies, methods for valuation and development, approaches to acquisitions, outsourcing technological management, and finally, dealing with organizational cultural issues. Part two addresses the issues involved with converting assets into effective business strategies. It offers in depth treatment of manufacturing, licensing, joint ventures and strategic alliances, negotiation, and the pitfalls of each option. Bestandsnummer des Verkäufers 9781567202236
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