Interviewing Users: How to Uncover Compelling Insights

Portigal, Steve

ISBN 10: 193382011X ISBN 13: 9781933820118

Verlag: Rosenfeld Media, 2013

Über diesen Titel

Críticas:

Portigal's common-sense guide to interviewing is an excellent primer on methods and techniques. The sidebars, case studies, photos, and illustrations bring the information to life. --Brenda Laurel, PhD, designer, researcher

Steve Portigal's fast-paced, ultra-readable primer provides a common-sense approach to interviewing users that's as inspiring as it is instructive. --Allan Chochinov, Editor in Chief, Core77

Steve's book is based on his extensive expertise with qualitative ethnography, and is a must-read for students of design research. --Jon Kolko VP, Design, MyEdu & Director, Austin Center for Design

Steve Portigal's fast-paced, ultra-readable primer provides a common-sense approach to interviewing users that's as inspiring as it is instructive. --Allan Chochinov, Editor in Chief, Core77

Steve's book is based on his extensive expertise with qualitative ethnography, and is a must-read for students of design research. --Jon Kolko VP, Design, MyEdu & Director, Austin Center for Design

Reseña del editor:

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.

Über diese Auflage

• Verlag: Rosenfeld Media
• Erscheinungsdatum: 2013
• ISBN 10: 193382011X
• ISBN 13: 9781933820118
• Einband: Rústica
• Auflage: 1
• Anzahl der Seiten: 178