"\"Augmented Reality\" (AR) in Retail. Opportunities and Challenges for Enhancing Customer Experience"

Anonymous

ISBN 10: 3346859665 / ISBN 13: 9783346859662

Verlag: GRIN Verlag, GRIN Verlag Apr 2023, 2023

Beschreibung

Neuware -Case Study from the year 2022 in the subject Business economics - Market research, grade: 1,3, Hult International Business School, language: English, abstract: This text discusses the potential benefits and challenges of using augmented reality (AR) in the retail industry to enhance customer experience, increase sales, and gain a competitive advantage. The paper analyzes a Journal of Marketing article that examines the impact of AR on sales in online shopping and proposes a theoretical implementation of AR for the German home and living brand, Westwing, using their AR program, Atelier by Westwing. The article concludes that AR has promising opportunities for businesses that can be realized through effective implementation, and Westwing's use of AR can result in cost savings, decreased return rates, and a personalized customer experience. 20 pp. Englisch.

Bestandsnummer des Verkäufers 9783346859662

Bibliografische Details

• Titel: "\"Augmented Reality\" (AR) in Retail. Opportunities and Challenges for Enhancing Customer Experience"
• Verlag: GRIN Verlag, GRIN Verlag Apr 2023
• Erscheinungsjahr: 2023
• Sprache: Englisch
• ISBN-10: 3346859665
• ISBN-13: 9783346859662
• Einband: Taschenbuch
• Zustand: Neu
• Abmessungen: 210B x 148 H x 2 T Millimeter Breite: 210 mm, Höhe: 148 mm, Tiefe: 2 mm
• Gewicht: 45 Gramm

Über diesen Titel

Inhaltsangabe

Case Study from the year 2022 in the subject Business economics - Market research, grade: 1,3, Hult International Business School, language: English, abstract: This text discusses the potential benefits and challenges of using augmented reality (AR) in the retail industry to enhance customer experience, increase sales, and gain a competitive advantage. The paper analyzes a Journal of Marketing article that examines the impact of AR on sales in online shopping and proposes a theoretical implementation of AR for the German home and living brand, Westwing, using their AR program, Atelier by Westwing. The article concludes that AR has promising opportunities for businesses that can be realized through effective implementation, and Westwing's use of AR can result in cost savings, decreased return rates, and a personalized customer experience.