1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line

Greiner, Donna; Kinni, Theodore B.

ISBN 10: 0761520295 / ISBN 13: 9780761520290

Verlag: Crown Business, 1999

Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Bestandsnummer des Verkäufers GICWV.0761520295.A

Inhaltsangabe:

Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty
Imagine having the customer-service secrets of the world's most successful businessesright at your fingertips. With this book you can! Authors Donna Greiner andTheodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to:
·Creating products/services tailored to your customers' needs
·Recognizing and rewarding your most profitable trophy customers
·Using three kinds of guarantees to build customer trust
·Turning first-time customers into frequent buyers
·And much more!

Über die Autorin bzw. den Autor: Donna Greiner and Theodore B. Kinni are cofounders of The Business Reader, a business-to-business bookseller based in Williamsburg, Virginia. The publishers of theBusiness Reader Review, they are the authors of three additional books exploring the best practices in management, creativity, and manufacturing, and have written articles and reviews for many magazines and newspapers.

Bibliografische Details

Titel: 1,001 Ways to Keep Customers Coming Back: ...
Verlag: Crown Business
Erscheinungsdatum: 1999
Einband: Softcover
Zustand: acceptable