Improve user experience by avoiding common frustrations and focusing on what matters
Book Description
Design is everywhere. Take a look around you right now and consider the products and services we use every day. You'll notice that our computer and phone operating systems, our web browsers, and the apps we use to work, order food, socialize and even date have been designed by UX specialists to offer you the best experiences when using their products and services.
Of course, not all online experiences are designed with our best interests in mind. That's exactly why UX design is such an exciting and rewarding field―by learning the logic behind what people engage with and implementing it in your UX work, you can craft intuitive, accessible, and highly functional designs for your digital products.
The 2nd edition of 101 UX Principles is the perfect companion when working on digital projects and making the right decisions for your users. From landing pages and checkout basket UIs to startup launch products and enterprise software solutions, a rich user experience design will maximize the success of your product.
The book includes an exclusive invitation to join an online UX designers' community, where you can read the book alongside peers and other UX designers, and participate in various challenges and discussions with the author. See you there!
Endorsements
"This updated version of 101 UX Principles is a delight. Thoroughly revised, this edition includes great points from the earlier edition, offers some updated examples, and provides new examples of solid UX principles. Theory goes into practice with examples that we can all relate to. The author says this book is a 'shortcut to success' for less experienced designers and a challenge to accepted thinking for seasoned UX professionals. It is that, yes, and it is so much more. It's an educational and fun provocation to look at the world of UX differently – solidly from the user's point of view."
―Elizabeth Churchill, Director of User Experience, Google
"They say UX is liquid - you can't pin it down. Well, they haven't read this book. In a series of short, direct lessons, this book lays out the fundamental principles of good user experience design. Complete with case studies, a record of personal experience, and visual examples, Grant makes it clear why these techniques have found their way into the canon of UX best practices. This is a phenomenal reference guide as you set out on your UX journey or even if you've been on it for many years."
―Jeff Gothelf, Author of Lean UX
Sneak a peek at some of the new and updated principles in this UX design book:
- Work with user expectations, not against them
- Make interactive elements obvious and discoverable
- Optimize your interface for mobile
- Streamline creating and entering passwords
- Respect users' time and effort in your Forms
- Use animation with care in user interfaces
- How to handle destructive user actions
- Chatbots are usually a bad idea
- Use A/B testing to test your ideas
- Let users give feedback, but don't hassle them
- Make it clear to users if they're joining or signing-in
- Only use modal views for blocking actions
- Complexity can be good for some users
Who this book is for
This book is a distillation of Will's 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes, and provide experienced professionals with new ideas when building their products.
UX/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this book extremely useful.
Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group - the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
