25 Lessons I've Learned about Photography.Life

25 Lessons Lessons I've Learned about (Photography) Life! has been the #1 best selling photo essay on amazon.com for both 2010 and 2011. It is also a best seller in the Arts & Literature Biographies & Memoirs, Self-Help, Inspirational and Spiritual categories.

In his best-selling book, Lorenzo describes how the deceptively simple rules of photography can also be applied to the art of living. Inspirational and poetic, this book will not only spark readers' creative energies, but also reawaken your passion for life.

In 2005, as a husband, father, and corporate employee - Lorenzo's life revolved around home, work, and his daily commute from the suburbs to the city.

Then, one day, he found himself staying at the Little Church in midtown Manhattan in the wake of a marital separation. Living in virtual isolation for three months, he had a rare chance to re-examine his life.

Quite unexpectedly, he found himself wandering around the city to take photographs, a passion he had let slide in the years of pursuing a career and starting a family. During his nightly sojourns through the streets of New York City, he was reminded of some important life lessons-lessons too easily forgotten in the blur of everyday existence.

WHAT READERS ARE SAYING

"The book has been the best investment in my life." PD, New York

"I don't think I've ever read as moving a piece on the craft of photography in my life. Most pieces on photography are more tech manual in approach, this one really touches my soul...it's going to really impact my life." Phyllis Johnson, photojournalist and author of Being Frank with Anne

"We received our copies of 25 Lessons today and began reading it as a class - it is truly amazing." Paul Scott, Head of Photography, St. Boniface's Catholic College in Plymouth, UK

"In many of my conversations on great photographers, I frequently mention Lorenzo's work. His sequential photographs...are nothing less that a visual urban poem. It has been my pleasure to watch Lorenzo's rapid growth as a leading photographer of our time." Jim Van Meter, Rochester, NY, USA

"Lorenzo is a master. His body of work is some of the very best online and may very well be some of the best being done in the medium today. His street work follows in the tradition of Paul Strand, Cartier-Bresson, Garry Winogrand and Larry Friedlander. Lorenzo's 25 Lessons are...as seminal as Ansel's dissertation on the zone system. I found them to be reenergizing, perceptive and extremely useful. I have been touched by his story, his writings and by his work. I can't imagine anyone not being so." Barry Shapiro, Los Angeles, CA, USA

"Lorenzo...has a passion for life, photography and writing. He is a linguistic genius, a storyteller through words and pictures. He captures with his camera the world as he sees it, its feelings, love, beauty and all it has to offer..." Brenda George, Adelaide, Australia

"As an oncologist, my primary job is not only to add days to people's lives, it is to add life to people's days. Lorenzo's book has provided me with a great instrument through which I can further become the counselor, healer and confidant my patient's demand. It has reignited in me the passion, warmth and compassion which are sequential for me on a daily basis to be the best physician and person I can be and I've encouraged all of my patients and families to share in his masterpiece as laughter, love, and imagination are the ultimate weapons against grief and despair. Secondary to Lorenzo's great influence in my life, I continue to use his writings and photography as a means to inspire my patient's to express their deep inner emotions as a way to reflect on their understanding of disease and in developing goals of therapy. I recommend his book to all." Mike Rotkowitz, MD, New York City

He has written numerous books, interviews and articles about fine art and photography for TRVL, En Foco, Nueva Luz, Rain Tiger and the Examiner.

Most recently, Lorenzo edited and published a new edition of Jacob Riis's How The Other Half Lives, which is widely considered one of the most important works in American history and is a staple in college courses about photojournalism, social reform and literature.

Throughout 2010, 2011 and 2012, his book, 25 Lessons I’ve Learned about photography Life! has been the #1 Best Selling Photo Essay and Artist & Photography Biography on Amazon.com. Paul Giguere, guru for the popular podcast thoughts on photography, considers 25 Lessons one of the "classic" essays on photography. In October of 2010, he served as the NYC photography adviser for the recently launched Microsoft foursquare photography app. In 2008, he was chosen to be the HP Be Brilliant Featured Artist.

Since taking up digital photography in 2005, his photography has been featured in fotoMAGAZIN, Germany's premier photo magazine, and his photos have been cited, posted and published by over 330 other blogs, websites, and print publications.

Today, Lorenzo has over 30,000 photographs published on flickr.com—one of the world's most popular photography websites—where his photos have been seen over 6 million times and where he ranks as one of the site's most popular photographers (aka "lorenzodom").

He has been called an "Internet photography sensation" by Time Out New York and is considered a "Flickr star" by Rob Walker, Consumed columnist, for New York Times Magazine.

His work is represented worldwide by Getty Images.

Lorenzo is a graduate of the School of Public and International Affairs at Columbia University, completed graduate studies for the Masters of Political Science at San Jose State University, and earned a Bachelor of Arts in International Arts and Cultural Studies from the University of California, Los Angeles.