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The 50 Best (and Worst) Business Deals of All Time

Craig, Michael

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ISBN 10: 1564144771 / ISBN 13: 9781564144775
Verlag: Career Press, 2000
Gebraucht Zustand very good
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The 50 Best (and Worst) Business Deals of All Time analyzes how and why these deals became bargains or busts (or both). From the purchase of Manhattan in 1624, to the merger of AOL and Time Warner in 2000, author Michael Craig presents examples illustrating how the outcome of mega-deals can depend on clear thinking and the adherence to simple guidelines.

Here's just a sample of what you'll learn:
- The U.S. government tried to buy the city of New Orleans from France and ended up with the entire 800,000-square-mile Louisiana Territory.
- Ray Kroc entered into a ruinous franchise agreement to give birth to McDonald's and how a brilliant real-estate deal saved the business.
- Warren Buffett bet $1 billion on the strength of Coke's brand name and made $10 billion.
- Michael Robertson paid $1,000 for the Internet domain name and turned it into a nine-figure fortune.

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Bibliografische Details

Titel: The 50 Best (and Worst) Business Deals of ...

Verlag: Career Press

Erscheinungsdatum: 2000

Zustand: very good


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