Digital branding propone un modello solido, approfondito e aggiornato per la pianificazione di una strategia di digital branding, la costruzione di una brand identity, la selezione degli opportuni canali di marketing e la misurazione dell'efficacia delle campagne promozionali online, includendo numerosi casi studio. L'autore, noto esperto del settore, esamina le aree di marketing di importanza cruciale - content marketing, social media, search engine optimization e web analytics - soffermandosi in questa edizione anche su tematiche come autenticit� del brand, etica e semantica, policy che regolano i social e piattaforme pi� recenti. Un testo per tutti i marketer e i brand strategist che desiderano potenziare la presenza online del proprio brand, ma anche per studenti in formazione e giovani professionisti. Se ogni decisione e ogni azione influiscono sulla costruzione del brand, ogni mossa digitale contribuisce alla definizione del digital brand. Grazie a questo testo potrete rafforzare la presenza online del vostro brand imparando quali sono i percorsi di marketing fondamentali da intraprendere.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

Brook Bookstore offers a wide selection of books with a continuously updated catalog and fast shipments all over the world. We hold distribution rights with all of the publishers we promote and are in continuous search of new interesting titles to propose to our customers. We are part of Brandon Group SRL (an Italian company) and all of the orders are shipped from Europe and USA. Depending on availability orders will be picked from our different warehouses. CONTACT US If you have any questions please do not hesitate to contact us sending a message to our store. We have a well prepared customer service team who will be happy to assist you. Our working hours are from Monday to Friday from 9:30 to 18:30 (CET, UTC +1) so messages received during the weekends might be responded with a slight delay but we guarantee you will get back to you as soon as possible. RETURNS If you want to return your order, please submit your request through Abebooks platform. Returns requests are managed case by case by our team and always in line with Abebooks policies: AbeBooks? Return Policy guarantees that you can return any book for a refund within 30 days, when the return is due to an error on the bookseller?s part. When the motive of the return is not due to an error of the seller it is up to Brook Bookstore to accept the return or else after studying the case. CANCELLATION You can send a cancellation request to our customer service team while the package has not yet been shipped. After that we cannot ensure we can retrieve the parcel but we suggest you to get in touch with us in order to verify the case. INVOICE You can request the invoice to be issued together with the shipment of the order or, at the latest, in the same month of the shipment.

Zur Homepage des Verk�ufers

Unternehmensdaten des Verk�ufers

BRANDON GROUP S.R.L.
Via Vannella Gaetani 27, Napoli, NA, 80121, Italy

Gesch�ftsbedingungen und Versandinformationen

Verkaufsbedingungen

KONTAKT
Wenn Sie irgendwelche Fragen haben, z�gern Sie bitte nicht, uns �ber die Option "Kontaktieren Sie diesen Verk�ufer/ Stellen Sie eine Frage" zu kontaktieren. Wir haben ein gut vorbereitetes Kundendienstteam, das Ihnen gerne weiterhelfen wird. Unsere Arbeitszeiten sind von Montag bis Freitag von 9:30 bis 18:30 Uhr (CET, UTC +1), so dass Nachrichten, die an den Wochenenden eingehen, m�glicherweise mit einer leichten Verz�gerung beantwortet werden, aber wir garantieren Ihnen, dass wir uns so...

Mehr Information