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Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".
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A DELIBERATE, SYSTEMATIC APPROACH TO CREATIVITY ON DEMAND.
Cost-cutting, downsizing and quality have run their course. The great need now is for new ideas.
Since its first publication, 'Serious Creativity' has rapidly become the standard textbook on creativity on demand. Creativity is no longer a matter of old-fashioned brainstorming and hoping that ideas will somehow happen. There are now formal tools that can be used deliberately and systematically.
Edward de Bono, the originator of lateral thinking and widely acknowledged leading international authority in the field of creative thinking, writes with twenty-five years of experience and a long list of prominent clients behind him (Du Pont, Exxon, Shell, Ford, IBM, British Airways, Ciba Geigy, Citibank to name a few…).
By learning his methods of 'serious' creativity, which are now widely in use and have stood the test of time, 'conformists' can become more creative that 'the rebels'. Creativity need no longer be a mystery or a special gift – it is a skill that can be learned and applied.
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Serious Creativity. Using the Power of Lateral Thinking to Create New Ideas
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Serious Creativity. Using the Power of Lateral Thinking to Create New Ideas
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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Paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 6545-9780006379584
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Serious Creativity: Using the power of Lateral Thinking to create new Ideas
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Serious Creativity
Verlag:
HarperCollins Publishers, United Kingdom, London, 1995
ISBN 10: 0006379583
ISBN 13: 9780006379584
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Paperback. Zustand: Very Good. Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking". The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR001393843
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
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Paperback. Zustand: Very Good. Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780006379584
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
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Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Damaged book. Slightly damaged in some way typically, a grazed corner or torn cover. Bestandsnummer des Verkäufers CHL9600006
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Serious Creativity
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings With owner's name inside cover. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780006379584. Bestandsnummer des Verkäufers 9756009
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
Verlag:
Harper Collins Business, 1995
ISBN 10: 0006379583
ISBN 13: 9780006379584
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Softcover
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780006379584. Bestandsnummer des Verkäufers 8528143
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Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780006379584. Bestandsnummer des Verkäufers 9049114
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