The Hard Sell: The Art of Street-wise Selling - Softcover

Clark, Colin; Pinch, Trevor

Softcover

ISBN 10: 000638465X ISBN 13: 9780006384656

Verlag: HarperCollins, 1995

Über diesen Titel

Reseña del editor

Street traders use some of the oldest and most successful selling techniques. This book analyzes the reasons for their success, and shows how people involved in selling or marketing can benefit from their skills. Street sellers use rhetoric skillfully, dealing directly and at a personal level with their customers. Their skills, at attracting an audience, demonstrating their goods, building up customers' perceptions of the value of these goods, encouraging people to purchase, and coping with trouble-makers, are needed by business people at every level on a daily basis. Using real-life examples of "pitching" routines, the authors illustrate how these techniques can work in a wide range of contexts: from sophisticated negotiating to high-street retailing. This book should be of interest to businesspeople, advertisers, marketeers, and those in sales.

Über diese Auflage

• Verlag: HarperCollins
• Erscheinungsdatum: 1995
• ISBN 10: 000638465X
• ISBN 13: 9780006384656
• Einband: Tapa blanda
• Anzahl der Seiten: 256