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How it is that source companies are rewriting the rules of competition in the markets, setting wholly new structure of quantity, innovation and customer services? This book offers a breakthrough approach to competition that will revolutionise how you think about customers, products, markets- even the fundamental structure of your business.
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Why is it that Casio can sell a calculator more cheaply the Kellogg's can sell a box of cornflakes? Why can FedEx ‘absolutely, positively’ deliver your package overnight but airlines have trouble keeping track of your bags? How is it that some companies are reinventing competition in their markets – setting new standards of quality, innovation and customer service – while others are seemingly oblivious to the changing world around them?
'The Discipline of Market Leaders' presents a deceptively simple thesis: that successful companies excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single ‘value discipline’ – best total cost, best product, or best total solution – and literally build their organisation around it.
Through detailed case studies of some of the world's best-knowncompanies, the authors examine the implications of each discipline from an operating standpoint, offering step-by-step guidance on choosing and implementing the right one, which will enable companies to stake their claim to market leadership.
A chapter featuring European companies, including Marks&Spencer, Whitbread and British Airways, has been specially written for this paperback edition.
‘Move over Michael Porter! You'll find it hard to put down this book, and even harder not to change your company after reading it’.
PHILIP KOTLER
‘Another cracker from CSC Index... Highly recommended’.
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- VerlagHarperCollins
- Erscheinungsdatum1996
- ISBN 10 0006387160
- ISBN 13 9780006387169
- EinbandTapa blanda
- Auflage1
- Anzahl der Seiten240
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The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Verlag:
HarperCollins Publishers Ltd, 2001
ISBN 10: 0006387160
ISBN 13: 9780006387169
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Softcover. Zustand: Bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verkäufers F-299-858
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Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
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Paperback. Zustand: Used; Acceptable. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Bestandsnummer des Verkäufers CHL9718689
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Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Used; Acceptable. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Bestandsnummer des Verkäufers CHL9757760
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The Discipline of Market Leaders
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Paperback. Zustand: Very Good. 222 pages.On marketing leadership and success. Bestandsnummer des Verkäufers 3196f
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Beispielbild für diese ISBN
The Discipline of Market Leaders
Verlag:
HarperCollinsPublishers, London, 1995
ISBN 10: 0006387160
ISBN 13: 9780006387169
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Soft cover
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Soft cover. Zustand: Good to Worn. 'Choose your customers, narrow your focus, dominate your market.'. Bestandsnummer des Verkäufers 056666
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