P&G 99 Principles Practices of Procter: 99 Principles and Practices of Procter and Gamble's Success - Softcover

Charles, Decker

Softcover

ISBN 10: 0006530362 ISBN 13: 9780006530367

Verlag: HarperCollins Business, 1999

Inhaltsangabe

Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized "lessons" that include illustrative examples and interesting anecdotes from personal experiences of current and former employees.

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Über die Autorin bzw. den Autor

Charles Decker was a brand manager at Procter & Gamble before joining Ogilvy & Mather where he became an Executive Vice President. He is currently an independent marketing consultant.

Details zur Ausgabe

• Verlag: HarperCollins Business
• Erscheinungsdatum: 1999
• Sprache: Englisch
• ISBN 10: 0006530362
• ISBN 13: 9780006530367
• Einband: Taschenbuch
• Anzahl der Seiten: 256
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Product Safety Manager; enquiries@harpercollins.ie; ; HarperCollins, Macken House, 39/40 Mayor Street Upper; Dublin 1; D01 C9W8; Irland