Verwandte Artikel zu P&G 99 Principles Practices of Procter: 99 Principles...

P&G 99 Principles Practices of Procter: 99 Principles and Practices of Procter and Gamble's Success - Softcover

Charles, Decker

 
9780006530367: P&G 99 Principles Practices of Procter: 99 Principles and Practices of Procter and Gamble's Success
Softcover
ISBN 10: 0006530362 ISBN 13: 9780006530367
Verlag: HarperCollins Business, 1999

Inhaltsangabe

Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized "lessons" that include illustrative examples and interesting anecdotes from personal experiences of current and former employees.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Charles Decker was a brand manager at Procter & Gamble before joining Ogilvy & Mather where he became an Executive Vice President. He is currently an independent marketing consultant.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
HarperCollins Business
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0006530362
ISBN 13 
9780006530367
Einband
Taschenbuch
Anzahl der Seiten
256
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Product Safety Manager
enquiries@harpercollins.ie

HarperCollins, Macken House, 39/40 Mayor Street Upper
Dublin 1
D01 C9W8
Irland