What You'll Never Learn on the Internet - Softcover

McCormack, Mark H.

Softcover

ISBN 10: 0006532063 ISBN 13: 9780006532064

Verlag: HarperCollins Business, 2001

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Reseña del editor

Hugely successful business man and bestselling author Mark H. McCormack divulges a wealth of secrets, savvy and hard-headed advice to enable anyone to put themselves in a winning position.

McCormack founded his company, IMG, on a handshake and it is now the largest, most dominant sports marketing company in the world (Sports Illustrated named him ‘the most powerful man in sports’). IMG now employs over 2500 people in 80 offices in 31 countries and its multi-faceted businesses include the world’s largest licensing agency, a prominent literary agency and three international modelling agencies.

Drawing on his own unbeatable experience and extraordinary success, McCormack focuses on the key disciplines and lessons to be learned in order to be a winner yourself. In the 15 years since his internationally bestselling What They Don’t Teach You at Harvard Business School the business world has changed beyond all recognition. Today you can communicate with someone, get information, make a decision, build a brand, finance a start-up and create a personal fortune a great deal faster than ever before. What You’ll Never Learn on the Internet reflects this new business world and its almost blinding speed of change.

In the same inimitable style that made his previous book such an enormous success, McCormack shares the skills, techniques and wisdom gleaned from decades of experience and demonstrates his philosophy with candour and plenty of rich, real-life anecdotes. An invaluable asset for anyone reaching for success.

Contraportada

"This book is extremely refreshing to read and offers unique insights into those key foundations of management and interpersonal communication skills... Put your money on mark McCormack if you are hoping to find the smartest guide through the potentially hazardous world of managing in this new era."
MANAGEMENT TODAY

"His theories come from years of trial and candidly acknowledged error."
THINKING BUSINESS

While the internet challenges many traditional ways of working, it does not change 'everything' – some of the most important skills about doing business can never be learnt there.

In 'hat you'll Never Learn on the Internet', Mark H McCormack provides clarity for those befuddled by the blinding speed of change in this new business world, focusing on the need for agile thinking and humane behaviour. With candour and humour he shares the skills, techniques and wisdom gleaned from his own unbeatable experience and extraordinary success in building IMG – the world's most dominant sports marketing company – which represents clients such as Tiger Woods, Venus Williams and Tim Henman.

Über diese Auflage

• Verlag: HarperCollins Business
• Erscheinungsdatum: 2001
• ISBN 10: 0006532063
• ISBN 13: 9780006532064
• Einband: Tapa blanda
• Anzahl der Seiten: 240