The must-read expert guide on how to identify techniques to influence you and how to resist them
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Laura Dodsworth is an author, journalist, photographer and commentator. She is the author of the Sunday Times bestseller A State of Fear: how the UK government weaponised fear during the Covid-19 pandemic, as well as a trilogy of books about the body.
Patrick Fagan is a behavioural scientist with 12 years’ experience of mind manipulation. Previously lead psychologist at Cambridge Analytica, he is now a part-time lecturer and runs several data consultancies. He is the author of Hooked: Why cute sells and other marketing magic we can't resist.
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