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Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res - Softcover

Blake, Gary; Bly, Robert W.

 
9780028626307: Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Softcover
ISBN 10: 0028626303 ISBN 13: 9780028626307
Verlag: Pearson, 1998

Inhaltsangabe

In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

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In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
1998
Sprache
Englisch
ISBN 10 
0028626303
ISBN 13 
9780028626307
Einband
Taschenbuch
Anzahl der Seiten
192
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien