Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res - Softcover

Blake, Gary; Bly, Robert W.

Softcover

ISBN 10: 0028626303 ISBN 13: 9780028626307

Verlag: Pearson, 1998

Inhaltsangabe

In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

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In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

Details zur Ausgabe

• Verlag: Pearson
• Erscheinungsdatum: 1998
• Sprache: Englisch
• ISBN 10: 0028626303
• ISBN 13: 9780028626307
• Einband: Taschenbuch
• Anzahl der Seiten: 192
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italien