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Journal of Consumer Affairs ...presents enough material to serve as a major text for a college course...deals with the problem areas from more than one point of view....avoids the moralistic or 'side of the angels' tone that pervades so much of the consumer literature. It has a further advantage in that the readings encourage students to openly take issue with each other on some of the problems... Journal of Marketing Although a number of consumerism or social marketing books have been published in the last few years, this collection...justifiably continues to be one of the most widely used sources in the field...Logically organized, timely, and...thought-provoking.... Journal of Business Education ...comprehensive and clear...invaluable to the person who wishes to get an overview of the subject...a well-balanced fare for the person who wants...a complete and a total unbiased understanding of consumption.
The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process.
New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures.
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Anbieter: Wonder Book, Frederick, MD, USA
Zustand: Good. Good condition. 4th edition. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bestandsnummer des Verkäufers B07M-00850
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Anbieter: BookHolders, Towson, MD, USA
Zustand: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Fourth ] Publisher: Free Press Pub Date: 2/1/1982 Binding: Paperback Pages: 512 Fourth edition. Bestandsnummer des Verkäufers 6493442
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Anbieter: Grand Eagle Retail, Wilmington, DE, USA
Paperback. Zustand: new. Paperback. The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process. New to this edition are detailed discussions of such current issues as the costs and benefits of government regulation, advertising to children, consumer information systems, and demarketing (encouraging consumers to use less of such products as tobacco and energy). The final section assesses the response of business and industry to consumer pressures. Synopsis coming soon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9780029001509
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Anbieter: PBShop.store US, Wood Dale, IL, USA
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