Inhaltsangabe
Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.
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Über die Autorin bzw. den Autor
Kevin J. Clancy is Chairman and CEO of Copernicus Marketing Consulting. Peter C. Krieg is President and COO of Copernicus Marketing Consulting. Marianne McGarry Wolf is Professor of Agribusiness at California Polytechnic State University, San Luis Obispo.
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Simulated Test Marketing: Technology for Launching Successful New Products
Verlag:
Lexington Books, 1994
ISBN 10: 0029055059
ISBN 13: 9780029055052
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Hardcover
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Anbieter: Bayside Books of Maryland, IOBA, Sykesville, MD, USA
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Hard Cover. Zustand: As New. Zustand des Schutzumschlags: As New. First Edition. Type: Review Copy As New, review copy with publisher's sheet laid in. 304 pp with chapter notes, bibliography and index. "[C]aptures in one volume everything an intelligent marketer needs to know about this powerful research technology: why it's important; what are the differences between simulated test marketing sytems; how to do a simple simulation; even the equations employed by researchers to make their forecasts.". Bestandsnummer des Verkäufers 000300
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