Competitive Advantage - Hardcover

Porter, Michael E.

Hardcover

ISBN 10: 0029250900 ISBN 13: 9780029250907

Verlag: The Free Press, 1985

Inhaltsangabe

"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

Details zur Ausgabe

• Verlag: The Free Press
• Erscheinungsdatum: 1985
• Sprache: Englisch
• ISBN 10: 0029250900
• ISBN 13: 9780029250907
• Einband: Gebundene Ausgabe
• Auflage: 1
• Anzahl der Seiten: 557
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar