Competitive Advantage - Hardcover

Porter, Michael E.

 
9780029250907: Competitive Advantage
Hardcover
ISBN 10: 0029250900 ISBN 13: 9780029250907
Verlag: The Free Press, 1985

Inhaltsangabe

"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

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Reseña del editor

"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
The Free Press
Erscheinungsdatum
1985
Sprache
Englisch
ISBN 10 
0029250900
ISBN 13 
9780029250907
Einband
Tapa dura
Auflage
1
Anzahl der Seiten
557
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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Vorgestellte Ausgabe

ISBN 10:  0684841460 ISBN 13:  9780684841465
Verlag: Free Press, 1998
Hardcover