Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications - Hardcover

Shimp, Terence A.; Delozier, M.Wayne

Hardcover

ISBN 10: 0030211131 ISBN 13: 9780030211133

Verlag: South-Western, 1999

Inhaltsangabe

The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever. Features: * The text takes an IMC approach thought. * Three chapters are devoted to sales promotions. * The marketing communications process is presented early in Chapter Two. * "Focus on Marketing Communications" boxes in each chapter detail-interesting developments in the field, while "Global Focus" boxes enhance the text's global marketing perspective. New to this edition: * New, innovative and helpful website designed by Eric Sandburg. * Greater emphasis on personal selling. * Greatly expanded coverage in Chapters 12-15 of Electronic Marketing, Commerce, and Direct and Internet Marketing. * New Internet Guide for Advertising supplement for students. * New technology emphasis throughout the text through examples, Internet exercises, and company web site addresses.

Details zur Ausgabe

• Verlag: South-Western
• Erscheinungsdatum: 1999
• Sprache: Englisch
• ISBN 10: 0030211131
• ISBN 13: 9780030211133
• Einband: Gebundene Ausgabe
• Auflage: 5
• Anzahl der Seiten: 674
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar