Retailing - Hardcover

Dunne, Patrick; Lusch, Robert F.

Hardcover

ISBN 10: 0030247586 ISBN 13: 9780030247583

Verlag: South-Western, 1998

Inhaltsangabe

This third edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. The authors have added many new and exciting features. Given the impact of the Internet and the many changes in the world's economic systems, there has never been a more exciting time to study retailing. Thus, every chapter in this text discusses the impact of the Internet and Global Retailing on retailing concepts and practices. Retailing provides the student with an understanding of the inter-relationship of the various activities that retailers face daily and highlights how retailers must use both creativity and analytical skills in order to solve the problems of today's fast-paced environment.

Details zur Ausgabe

• Verlag: South-Western
• Erscheinungsdatum: 1998
• Sprache: Englisch
• ISBN 10: 0030247586
• ISBN 13: 9780030247583
• Einband: Gebundene Ausgabe
• Auflage: 3
• Anzahl der Seiten: 656
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar