Exploring Market Research - Softcover

Zikmund, William G.

Softcover

ISBN 10: 0030262186 ISBN 13: 9780030262180

Verlag: South-Western, 1999

Inhaltsangabe

Book by Zikmund William G

Über diesen Titel

Reseña del editor:

This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.

Reseña del editor:

This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.

This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.

Über diese Auflage

• Verlag: South-Western
• Erscheinungsdatum: 1999
• ISBN 10: 0030262186
• ISBN 13: 9780030262180
• Einband: Tapa blanda
• Anzahl der Seiten: 812